Product Launch:
Draft Series by Delray
The Draft Series launch introduced a new architectural lighting family to the North American market through a cohesive, multi-channel marketing campaign. I led the creative direction and execution across digital and print, developing a unified visual identity that showcased the product's design, features, and applications.
Project Deliverables:
Creative direction and production of product and application imagery
Product sample case video, including filming, editing, and motion graphics
Product brochure and agent presentation
Email campaign design, including copy, layout, and imagery
Email signature banner
Agent toolkit
Budget sheet and supporting launch materials
Agent Presentation
Sample Kit One Pager
Email Signature Banner
Application Imagery
Created with a mixture of Adobe Photshop and Gemini.
